5 attributes to innovations

Took this post from another blog, but found it useful for my own goals:

From the book: Iconoclast

First, the innovation must offer an advantage over existing products or ideas. Second, the innovation, although potentially novel, must still be compatible with existing value systems and social norms. Third, the complexity of the innovation will determine the rate at which it is adopted by other people. The more complex the innovation is, the lower the rate of adoption. Fourth, innovations should be triable. This allows potential users to try out the idea without much cost to themselves. Fifth, the results of the innovation must be visible to other people. Again, this allows potential users to judge the relative advantages of the innovation without having to try it out themselves.